IPS vs OLED Screens for Video Brochures: Which Display Technology Wins?

Discover the key differences between IPS and OLED screens for video brochures. We compare image quality, durability, power consumption and costs to help you choose the best display technology.

This technical comparison examines the video brochure of IPS and OLED screens on 5 key factors:

1, Image quality & color accuracy

• IPS
• ✅ True color reproduction (sRGB coverage 98%).
• ❌ Low contrast ratio (1000:1), black is grayish.

• OLED
• ✅ Infinite contrast ratio (self-luminous pixels).
• ✅ Wider color gamut (DCI-P3 coverage 95%).
• ⚠️ Factory color accuracy requires professional calibration.

Conclusion: OLED wins - especially suitable for displaying dark background/high contrast content (such as jewelry, night view real estate).

2, Power consumption & battery life

• IPS
• ❌ High power consumption when backlight is fully turned on.(average power consumption 1.5-2W)

• OLED
• ✅ Power saving in black scenes (pixel self-luminous).
• ⚠️ Power consumption of all-white screen exceeds IPS (up to 3W).

Data comparison:

Play the same black background video:

• ✅ OLED battery life ≈ 120 minutes.
•       IPS battery life ≈ 70 minutes.

Conclusion: OLED is better - but the dark color ratio of the video needs to be optimized to extend battery life.

3, Durability & Lifespan

• IPS
• ✅ No risk of burn-in.
• ✅ Panel lifespan > 50,000 hours.

• OLED
• ❌ Static content is prone to burn-in (risk of 2,000 hours).
• Color shift caused by aging of organic materials (fast decay of blue light).

Industry test:
After 24/7 continuous playback: IPS color decay: <5%; OLED color decay: 15-20%.

Conclusion: IPS is more reliable - video brochure suitable for long-term repeated use.

4, Viewing angle & outdoor visibility

• IPS
• ✅ 178° full viewing angle without color shift.
• ✅ Low peak brightness (500 nit).
•       Severe reflection under strong light.

• OLED
• ✅ Ultra-high brightness (900nit+).
• ✅ Anti-reflective coating.
•       Slightly blue when viewed from the side.

Conclusion: OLED is more suitable for outdoor - strong light environments such as exhibitions and roadshows.

5, Cost analysis

The production cost of IPS screens is 30-40% lower than OLED screens, and OLED screens require additional anti burn modules.

Conclusion: IPS is more cost-effective - suitable for budget-sensitive projects.

Comprehensive scenario based recommendation:

• Choose OLED → high-end press conference/exhibition/luxury marketing (need shocking visual effects).
• Choose IPS → long-term repeated use/educational and medical manuals/budget-limited projects.